Refinement Lab Studio
RLS

Refinement Lab Studio

Websites built like products, for local small businesses.

I take on only a few projects at a time, so each one gets real attention. Every site starts with a written plan, and before it goes live you get a working version to click through and comment on directly.

Professional Scrum Product Owner · Utah

What I do

I build two kinds of websites.

One question decides which fits: Is this your first real website?

If yes

Foundation Site

$3,000 – $4,000

Four to six pages, custom designed, no templates. It loads fast and works properly on a phone. You get the written plan up front, a working version to click through and comment on before launch, and basic search setup.

3 to 4 weeks

If no

Discovery + Redesign

$5,500 – $8,500

For a business that has outgrown a dated or template site. I start with what you already know about your customers, turn it into a written plan, then design and build a six-to-ten page site in working pieces.

5 to 7 weeks

How I work

Every project follows the same path.

Project starts

Discover

I learn your business and the people it serves.

Define

We put in writing what each page should do, and what finished looks like.

Design

A custom design built around that plan. No templates.

Build

You get a working version to use and comment on directly, before it goes live.

Launch

Why work with me

The plan is written down.

Every project starts with a one-page agreement on what each page does. Nobody has to argue at the end about what was promised.

The design follows your customers.

I work from real signal: your reviews, your traffic, what you know about the people you serve. The site gets built around them, not around generic best practices.

You see real work early.

You won't wait three months for a big reveal. You get a working version to use and comment on directly, well before launch.

Start a project

Three questions, two business days.

Tell me about your business and what you need. I'll write back within two business days.